Cumbria Tourism wanted to produce a brand new guide to promote the dog-friendly aspects of our wonderful county. I have worked closely with Cumbria Tourism since 2010 and previously worked on their largest print piece – the Cumbria Tourism Attractions Guide (420,0000 copies in 6 languages) for six years, so was delighted to design this for them.

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The brief was to create a playful guide promoting dog-friendly places to eat, sleep, visit and shop, with advertiser entries, editorial section and a handy map. The scope of the project also included the background work such as the design of an engaging rate card and booking information for advertisers, advert design, advert proofing and print management.

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The guide was updated for 2019 with an increased print run of 50,000 copies and is popular with both the advertisers and the end-user. 

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The guide is available to download from Cumbria Tourism and from tourist information displays.

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