This Cumbria Tourism publication is produced by Bucket and Spade to promote Cumbria and the Lake District, to local and national audiences.

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The 2020 brief from Cumbria Tourism was for the guide to become more magazine like. This would be reflected in the new bitesize content and themes in order to create a more interactive and browsable experience. This approach was a significant move away from the established design.

 

I have a long-established relationship with Cumbria Tourism, having worked with them since 2010, and so to be entrusted with such a commission was a lovely reflection of their confidence in my abilities. It was a huge success and I continue to work with Bucket and Spade producing the 2021 and more recently the 2022 Guide.

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The guide runs to 100 pages and alongside themed visitor information, includes sections for advertisers and listings. The whole guide can be viewed here.

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The guide is distributed nationally at high footfall sites with 120,000 copies printed.